THE SITE IS BEST VIEWED WITH GOOGLE CHROME AND A MONOCLE

Wednesday, February 25, 2009

THE AMBROSE-MCMAHAN RADIO BRIEFING 1


An Analytical Commentary on Significant Trends in Radio Advertising For the Decision-Makers at Advertiser, Agency and Station


AMBROSE/MCMAHAN
AM 1
1966


This is the first of a series of Ambrose/McMahan "Radio Briefings." Next issue January 1, 1967. Reserve your copy now. Duplicate copies of #1 available at special low prices. Write for data. Analytical Commentary Copyright 1966:

Warren F. Ambrose/Harry W. McMahan
620 Esplanade, Pelham, NY 10803, Telephone: (914)PE 8-3803, Cable: Macateevee





SIDE A:



1."IMAGE CARRY-OVER"--How do you extend TV's efficiency through Radio's ability to restimulate the picture image...

a. Rinso (J. Walter Thompson)
b. American Airline (Doyle Dane Bernbach) Production: Tony Schwartz
c. Broxodent Electric Toothbrush (Doyle Dane Bernbach)
d. Volkswagen (Doyle Dane Bernbach)
e. Purolator (George S. Clarke)
f. Kent Cigarettes (Lennen/Newell/Grey)

2. "SOUND STIMULATION"--How sound can stimulate imagination

a. General Electric (Corporate)
b. New England Telephone (Batten, Barton, Durstine & Osborn) Production: Professional Sound Inc.
c. Mountain Dew (Ogilvy, Benson & Mather)

download


SIDE B:



1. "MARKETING REPORT"--Current significant moves, strategies, success stories--and stories behind the stories...

a. Campbell's V8 Juice (Needham, Harper & Steers)
b. F & P Canning (Botsford, Constantine & McCarthy) Production: Alan Alch
c. Midas Mufflers (Bronner & Haas) Production: Shield
d. Ac'cent (Needham, Harper & Steers)
e. Mustang (J. Walter Thompson)

2. SPECIAL "NAME" TALENT--How to cash in on pre-sold "personalities." Ethnic potentials.

a. Schaefer Beer (Batten, Barton, Durstine & Osborn) Talent: Louis Armstrong
b. 7-UP (J. Walter Thompson) Production: Shield; Talent: Margaret Whiting, Perry King, Georgia Gibbs and 61 others audition.
c. Coca-Cola (McCann-Erikson) Talent: Ray Charles
d. Kraft Parkay (Needham, Harper & Steers) Talent: Don McNeil

3. "ATTENTION-GETTERS"

a. Mountain Dew (Oglivy, Benson & Mather)
b. Schlitz (Leo Burnett)
c. Pepsodent Tooth Brush (SSC & B)
d. Dupont Cantrece (BBD & O)
e. Pepsi Cola (BBD & O)

download



Editor's note: you may not like spoken word records--I do--but you'll be intrigued by the old adverts featured here if nothing else. Some familiar names and brands and a few stereotypical comments about race and general society back in the mid-t-late sixties. The Mountain Dew segments are worth the price of admission themselves. Who could have thunked that Mountain Dew was originally brewed for hillbillies!

No comments: