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Wednesday, February 25, 2009
THE AMBROSE-MCMAHAN RADIO BRIEFING 1
An Analytical Commentary on Significant Trends in Radio Advertising For the Decision-Makers at Advertiser, Agency and Station
AMBROSE/MCMAHAN AM 1 1966
This is the first of a series of Ambrose/McMahan "Radio Briefings." Next issue January 1, 1967. Reserve your copy now. Duplicate copies of #1 available at special low prices. Write for data. Analytical Commentary Copyright 1966:
Warren F. Ambrose/Harry W. McMahan 620 Esplanade, Pelham, NY 10803, Telephone: (914)PE 8-3803, Cable: Macateevee
1."IMAGE CARRY-OVER"--How do you extend TV's efficiency through Radio's ability to restimulate the picture image...
a. Rinso (J. Walter Thompson) b. American Airline (Doyle Dane Bernbach) Production: Tony Schwartz c. Broxodent Electric Toothbrush (Doyle Dane Bernbach) d. Volkswagen (Doyle Dane Bernbach) e. Purolator (George S. Clarke) f. Kent Cigarettes (Lennen/Newell/Grey)
2. "SOUND STIMULATION"--How sound can stimulate imagination
a. General Electric (Corporate) b. New England Telephone (Batten, Barton, Durstine & Osborn) Production: Professional Sound Inc. c. Mountain Dew (Ogilvy, Benson & Mather)
a. Campbell's V8 Juice (Needham, Harper & Steers) b. F & P Canning (Botsford, Constantine & McCarthy) Production: Alan Alch c. Midas Mufflers (Bronner & Haas) Production: Shield d. Ac'cent (Needham, Harper & Steers) e. Mustang (J. Walter Thompson)
2.SPECIAL "NAME" TALENT--How to cash in on pre-sold "personalities." Ethnic potentials.
a. Schaefer Beer (Batten, Barton, Durstine & Osborn) Talent: Louis Armstrong b. 7-UP (J. Walter Thompson) Production: Shield; Talent: Margaret Whiting, Perry King, Georgia Gibbs and 61 others audition. c. Coca-Cola (McCann-Erikson) Talent: Ray Charles d. Kraft Parkay (Needham, Harper & Steers) Talent: Don McNeil
a. Mountain Dew (Oglivy, Benson & Mather) b. Schlitz (Leo Burnett) c. Pepsodent Tooth Brush (SSC & B) d. Dupont Cantrece (BBD & O) e. Pepsi Cola (BBD & O)
Editor's note: you may not like spoken word records--I do--but you'll be intrigued by the old adverts featured here if nothing else. Some familiar names and brands and a few stereotypical comments about race and general society back in the mid-t-late sixties. The Mountain Dew segments are worth the price of admission themselves. Who could have thunked that Mountain Dew was originally brewed for hillbillies!
I came across this record on a few blogs and managed to track down some audio from WFMU's site. I would love to hear more from this honky-tonkin' caterwaulin' queen. Listen to the tracks below and I think you will too!